RFID has also found its way into the world of fashion and actively supports retailers in an advisory and sales capacity.
The „GetALook“ concept is used to refer to one of many applications:
The label of the clothing item is equipped with a transponder label, in which information concerning the item of clothing is stored.
The new-style GetALook fitting room has a monitor installed. Now, when a customer brings an item of clothing into the fitting room to try on, the monitor displays matching suggestions as a means of integrating the original selection.
This helps encourage the customer to purchase a combination of matching accessories rather than just a single item.
The information concerning the selected item of clothing is transmitted to a host system connected to a database.
This facilitates a sophisticated identification system, which is integrated into the fitting room wall. A reader device reads the information from the label, compares this to related database entries and then displays a suggested outfit to the customer on the monitor.
Relevant presentation films illustrate the selected wardrobe and present the customer with inspiration and calmness during shopping in a hectic everyday schedule.
Sales increase
Through targeted suggestions to supplement outfits, a clear sales increase can be achieved. Customers not only purchase the items they need, or which appeal to them, but also matching extras.
Active sales management
It puts you in a position to actively manage sales and encourage targeting of the individual items, which have been included in the range of suggested outfits presented. The result means fewer “leftovers” having to be sold off at reduced prices.
Image boost
It will relieve the especially hectic periods for your salespeople, who will then be better able to focus on regular customers. In the meantime, however, walk-in customers are in the best hands and virtually advised. This will help you clearly stand out from the competition.
Information retrieval
The application of intelligent shelves in the sales area will allow you to evaluate which items are taken to be tried on and then hung back up again. Goods, which were not previously shown in their best light, can now be displayed in a manner to optimize sales.
Customer information
While trying on, customers will be able to view the sizes in which the item in question is available. Accordingly, they can be informed in real time whether their desired size is available and need not enquire or engage in
time-consuming searching for the same.
Customer satisfaction
The virtual advisor supports those looking for outfits, which they would otherwise find difficult and shy away from, and targets salespeople to offer help. The displayed suggestions reinforce customers’ style confidence and thereby increase the will to buy.
Find more information on www.getalook.de
