POS Terminals
The competitive situation facing the retailer calls for wholly new concepts, enabling them to offer higher quality of service and also reduce staffing costs. Entirely new, reactive point-of-sale (POS) terminals let the customer immerse in the world of a product. They transmit facts and knowledge - extra sales messages are professionally conveyed.
The perfect Sommelier
The interactive terminal recognizes the bottle in the customer‘s hand in fractions
of a second. So the matching advert starts automatically when the bottle is taken from the table. Details of the selected wine are shown to the customer in a short film. The decision to purchase is prompted through the senses. The customer buys with the wanted „right feeling“.
What's at the back of it?
The terminal comes with an RFID system from Brooks Automation. RFID is the abbreviation of radio frequency identification. It is a wireless technology that enables data media to be read without touch and line-of-sight contact. The system consists of RFID labels attached to the bottles, and the reader module integrated in the terminal. The RFID solution is connected to a monitor that interacts when triggered to play back the advertising. This can be short films with a sound accompaniment, or possibly graphics, linked through the smart label with the particular product.
The application is not restricted to bottles of wine - it can be implemented for intensive and innovative advertising of all products.
Extra benefits
In addition to promoting product features, the terminal also serves as a market
research tool. All performed interactions can be recorded. From the frequency of
contacts and purchasing behavior it is possible, using statistical methods, to detect trends and reveal deficits. Why is a wine looked at and/or tried but still not purchased? Does the design of a bottle, in other words the first impression, play a role in whether someone buys it or not? Answers to this and similar questions are realtime market research, at little cost, and mean a clear advantage over the competition.
The advantages of the retailer
- Unique selling feature compared to competition
- Conveyance of the quality and claim of a product
- Information about what the customer is really interested in
- Extra product sales through crossselling Quality assurance by linking to the goods management system
The advantages of the customer
- Support for the decision to purchase by extensive information about the quality and manufacture of the product
- The good feeling that price and performance are right
- In-depth information for wine connoisseurs and those who want to be one
- Ideas for more culinary delights or wine tasting accessories
