Brooks RFID'eas

The competitive situation facing the retailer calls for wholly new concepts, enabling them to offer higher quality of service and also reduce staffing costs. Entirely new, reactive point-of-sale (POS) terminals let the customer immerse in the world of a product. They transmit facts and knowledge - extra sales messages are professionally conveyed. Visual stimulus and an acoustic address, possibly combined with a tasting experience, leave a lasting impression.

RFID Terminal "The perfect Sommelier"

The interactive terminal recognizes the bottle in the customer‘s hand in fractions
of a second. So the matching advert starts automatically when the bottle is taken
from the table. Details of the selected wine are shown to the customer in a short
film.

The decision to purchase is prompted through the senses. The customer buys
with the wanted „right feeling“ ...more

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RFID-Terminal "The intelligent fitting room"

RFID has also found its way into the world of fashion and actively supports retailers in an advisory and sales capacity.

The “GetALook” concept is used to refer to one of many applications:
The label of the clothing item is equipped with a transponder label, in which information concerning the item of clothing is stored.

The new-style GetALook fitting room has a monitor installed. Now, when a customer brings an item of clothing into the fitting room to try on, the monitor displays matching suggestions as a means of integrating the original selection ...more

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RFID-Terminal "Tell2Sell"

At shoe shelf "Tell2Sell" the shoe itself becomes the power seller.

Equipped with an intelligent label – the so-called transponder – the shoe communicates with the information display, which can be a text oriented
display, as well as a high end plasma monitor.

An RFID reader is connected, informing the computer about the shoe’s identity. The data base is activated and its contents are then displayed on the screen ...more

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