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Products learn to speak - new POS trade solutions
With integration of its products into terminals for the PoS (Point of Sale), Brooks Automation has created a completely new possibility of presenting products interactively. As soon as a customer interacts with the terminal, for instance by picking up a product, individual presentations are shown in pictures or videos.
Measures intended to increase sales or the optimal presentation of additional product information at the PoS are of ever-increasing value to the trade. Due to the increasing sensory overload that overwhelms a customer on a buying spree, new methods are required to attract his attention. PoS terminals with integrated RFID function are the perfect solution for intelligent communication with the customer, and also help the product to speak for itself.
The interactive terminals have surfaces to present the goods and also have one or more integrated monitors to display pictures or to play films. The RFID solution from Brooks Automation is installed invisibly into the terminal and activates the media system as soon as the customer picks up one of the displayed products.
The size and depth of the terminals can vary depending on the product presented. They are just as suitable for small products such as mobile telephones or small bottles of perfume as they are for car rims, shoes or clothes. Data storage and updating of data can be implemented using small databases or right up to comprehensive browser solutions for major customers, whereby data is stored and input centrally. In this case, Brooks Automation works with an experienced software partner who is responsible for the content management system.